This MTV-styled commercial was created to associate the beauty of women to the Vinasoy product, which uses ingredients like Isoflavones and Proteins to enhance beauty. The spot was directed by Keri D Light and produced by Starfilm Productions and New Energy Wave.
Jason Fetz, the editor for this job, worked closely with the Director on the cuts to achieve the final style. The 3D sequence was created entirely by Gaetan Stoffel.
Online was done by veteran Mark Doney. The commercial utilized lots of lens fare and defocus to create the soft feminine look. The challenge of this job was trying to create a transition of the dancing lady to the hourglass in the 3D sequence. In the end, both shots was blended together using the refraction of the hourglass for the seamless transition.
Check out the final product!