One of the fun pieces we did so far this year, this commercial was for the launch of the Leo drink to appeal to the youths of Vietnam. This project was directed by Martin R. Wilk.
For the offline, Cyrel De Los Reyes edited with dynamic shots and quick cuts to bring out the energy and vitality of the youths today.
Our Senior Online Artist, Rufus Blackwell, had to achieve a ‘old-school’ Kodachrome look in the grade and online. Vignettes, flares and flickers were further utilized to create the final product.
The final icing is the music composed by Nikk Eu, which was an alternative rock piece to excite and hype up the mood.
Feast your eyes and enjoy!
This year Broadcast Asia showcases the launch of the 2013 version of the Smoke and the Da Vinci Resolve, brands that has changed the playing field when they decided to be on the Mac platforms. Also tabs are being kept on the Adobe Premiere Pro CS6 on whether it can mount a serious challenge to the Final Cuts/ Avids. In hardware, the most exciting for us is the Tangent Element which compatibility in the Da Vinci makes it an affordable investment. What all this have in common is that all this software and equipment comes at such accessible cost.
Still, we approach the next wave in post-production technology with cautious anticipation. With hardware and software making strides in competitive pricing over the years, post-houses struggle to evolve to meet the new generation of boutique facilities springing up. The greater accessibility to this technology has now upped the ante within the industry and studios cannot afford to ‘drop the ball’ in terms of services and quality.
There have been much debate on the progression of technology and its effects on the post-production industry but we still have reasons for optimism. Accessibility to technology also means a wider pool of talent emerging every year, which might do more good to the industry.
Despite the challenges for the future, the core principles of a good Post-Production studio still lies in having creative artists, an efficient workflow and a strong emphasis on teamwork. Such combination will ensure the consistent survival through this technological age. That is what we count on as Digipost enters our 8th year in Vietnam, weathered by the upheavals in technology and market but yet still committed to deliver quality work. That is what really matters in the end, our work.
The sun has set, bringing an end to the first race of the Vietnam Regatta Series. This event organized by High Tide Sailing marked the first participation in a sailing race for Digipost. It was a wonderful experience and we turned in a remarkable performance.
As our sails unfurl before the event, revealing the bold design of the black and red of Digipost, we could only watch in awe at the towering display fluttering in the wind. It was majestic. It was very different looking at the design in Photoshop on a computer screen and now in real life. Kudos to our 2D team!
The competition consisted of three races with the winner being the best performer out of the three. Our sailors who were representing us are expats from France, Clement and Maxime.
As the first race started, our boat pulled ahead into the lead. We watched in anticipation. The excitement was palpable as the winds changed directions several times, causing difficulties for the sailors out in the open sea. Unfortunately we lost the lead and came in third for the first race. We fared no better… and no worse for the next two races, keeping our position to claim 3rd on the podium. It was a magnificent effort from our team.
As night claimed the sandy beaches of Nha Trang and wearied bodies return home, there was satisfaction from being one of the first few here to experience and witness this event. It was a defining moment watching our sail flapping gently under the moonlight. This represents the efforts of our team back in our studio, working creatively and hard to meet insane deadlines, setting the high standards in Vietnam’s creative and advertising industry for the last 7 years. Thus I would like to end with this quote:
“It is not the ship so much as the skilful sailing that assures the prosperous voyage.” – George William Curtis
This was the first TVC project that was completed in Digipost this year. Directed by Brendan Young and produced by Sud-Est Productions, it was a technical challenge for post as there are multiple green screens shots, digital matts and 3D balloons that needed to be composited realistically. The 3D sequence with the balloons was modeled and animated by our local talent, Sonny Duong. The background matts were created by our 2D team, Ngan Xuan and Kim Phuc.
Project Balloons is one of the technically challenging jobs that Digipost resident online artist Marlon Bondoc did. He had to be on set to supervise the multiple green screen shots and ensure that the perspective are shot correctly.
“The first few scenes was a challenging one. The director, Brandon, gave me perfect references on how he perceives the scene that have to be “Old Film” look. I have to add jump cuts on the frames and also jitters only on the contrast of the shot and a bit of film scratches to achieve the 1950’s film look.” – Marlon
Another complex shot was the wide shot of the balloons floating up into the air with the buildings in the background. The shots consisted of the sky, the background buildings, the foreground buildings, the people in the buildings and the 3D balloons all in separate layers. Much effort was spent to get the perspective right and make it look as realistic as possible.
Much care was also put into the shot with the roll of houses. In order to match what the storyboard envisioned, the roll of houses had to be created with live footage, digital images and some matts created by the 2D team. Again it was another challenge to re-create the entire scene and make it photo-realistic.
Fortunately, there was not any major complications during the post process and it went smoother than everyone expected. This commercial received outstanding support from the entire team and kudos to their efforts.