Holcim ‘Balloons’

This was the first TVC project that was completed in Digipost this year. Directed by Brendan Young and produced by Sud-Est Productions, it was a technical challenge for post as there are multiple green screens shots, digital matts and 3D balloons that needed to be composited realistically. The 3D sequence with the balloons was modeled and animated by our local talent, Sonny Duong. The background matts were created by our 2D team, Ngan Xuan and Kim Phuc.

Project Balloons is one of the technically challenging jobs that Digipost resident online artist Marlon Bondoc did. He had to be on set to supervise the multiple green screen shots and ensure that the perspective are shot correctly.

“The first few scenes was a challenging one. The director, Brandon, gave me perfect references on how he perceives the scene that have to be “Old Film” look. I have to add jump cuts on the frames and also jitters only on the contrast of the shot and a bit of film scratches to achieve the 1950’s film look.” – Marlon

Another complex shot was the wide shot of the balloons floating up into the air with the buildings in the background. The shots consisted of the sky, the background buildings, the foreground buildings, the people in the buildings and the 3D balloons all in separate layers. Much effort was spent to get the perspective right and make it look as realistic as possible.

Much care was also put into the shot with the roll of houses. In order to match what the storyboard envisioned, the roll of houses had to be created with live footage, digital images and some matts created by the 2D team. Again it was another challenge to re-create the entire scene and make it photo-realistic.

Fortunately, there was not any major complications during the post process and it went smoother than everyone expected. This commercial received outstanding support from the entire team and kudos to their efforts.


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