VFX & Design of So Yumm TVC

The Director, Yeong Li Wai, for this commercial came to us with the VFX challenge to re-create an computer-game scenario. Inspired by the action sequences from Scott Pilgrim vs. the World and fighting games added with a slapstick element, the aim was to appeal to kids’ imaginations.

The team had to develop an imagined environment for the arena, and a dome-like futuristic structure was created in 3D as envisioned by the Director. Flares were added for a more dramatic effect.

Josel Dela Cruz, our very own in-house Motion Graphic Designer, drew influences from old fighting games and incorporated them together with styles from kids anime. The idea was to have a graphical design that is fun and light.

Marlon Bondoc added the final touches in the online stage.

Check out the final product!

Client: J.F. Vietnam
Product: So Yumm Sausages

Production House: Echo Production
Executive Producer: Lien Dang
Director: Yeong Li Wai

Post Production: Digipost
Producer: Nhu Doan
Offline Editor: Cyrel Reyes
Colour Grade: Cyrel Reyes
3D: Dai Nguyen
Motion Graphic Designer: Josel Dela Cruz
Online Artist: Marlon Bondoc
Music: MIDI Studio
Final Mix: Nikk Eu


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