It’s time to break that prejudice towards Vietnam post-production

screen-shot-2016-03-19-at-09-43-29

A screenshot from a TVC completed by DIGIPOST

Director Luong Dinh Dung recently told local media that he sent his highly-anticipated movie “Cha cong con” (Father and Son) to South Korea for post-production. He said most of local directors had their works posted overseas, since post-production technologies in Vietnam are not comparable to other regional countries.

The claim is not new, as similar statements have been reported in local media over the past decade.

But how correct are the claims? Is it true that after more than 10 years, there is not a singular improvement in Vietnam’s post-production technologies at all?

It’s not.

The high-profile movie “Tam Cam: The Untold,” released at the end of August, was praised for its visual effects that were created by Vietnamese artists. Major newspapers such as Thanh Nien and Saigon Giai Phong have reported how Vietnam’s post-production technologies have been on par with regional and even Hollywood standards in recent years.

Vietnam’s young artists even have upped their game and created an animated short film, using the latest 3D Virtual Reality technology.

“These days, how advanced your technologies are no longer matters in post-production,” Andy Ho, executive producer at DIGIPOST, commented on the evolution of post-production. “Anyone who has money to spend on high-end software and other top tools can create standard effects.”

“Post-production is now about professionalism,” he said. “What distinguishes a top post house from average ones is how professional its workflows and personnel are.”

A Ho Chi Minh City-based post house with more than 22 years of experience and a team of international professionals, DIGIPOST, for instance, has provided services for both local and international film studios.

Now, however, due to business reasons, DIGIPOST only makes post-production for feature films selectively, like when its services are meant as a support for young filmmakers, Andy said.

“While feature films demand longer workflows and more complicate technologies, they take post houses longer time to recoup investment, compared to TV commercials,” he said in an explanation why DIGIPOST has focused more on TVCs in recent years.

“When the post-production market grows, DIGIPOST will expand its range. Meanwhile, it will continue to focus on the sector of TVCs where it has proved to be a leader in Vietnam,” Andy said.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s