We need to evolve. We need to re-invent ourselves. Sounds familiar?
These are the words that are commonly spoken nowadays. With the emergence of technology coming at a breakneck pace, the post production industry is one of the industries struggling to keep up.
However where is decline, there will be opportunities. Being in the post production business in the last decade and hearing the constant death knell in the visual effects industry, we believe there is only one path to the future.
Talent and passion is key
For too long, the post production business has created many visual effects operators who are simply technically competent on the machine. Expensive software has made the industry practical inaccessible to any layman.
Technology has changed. With cheaper software and hardware, there are no more barriers to entry. For once in a long time, talents who are truly gifted and passionate in the art of storytelling (editors), painting (colourist), digital magicians (online artists, compositors, CG artists) can have a successful career.
They just need the imagination and the right nurturing from the studio.
To work in creative teams
The post production process workflow from offline to colour to online & CG to audio works no different from an assembly in a factory. Often department do not communicate and worst, do not understand the purpose of the project. Such environment creates a stifling and political work environment.
No practitioner in post-production ever started in the industry wanting to be worker in an assembly line. Most enter because of a film they seen that inspires them, a fantastical world in a computer game that awes them or simply wanting to creative field.
Break the workflow. The post production workflow needs to be destroyed totally. We need to have organic teams that every member to understand the goal of the project. They need to work in teams from A to Z, from concept to execution.
This brings us to the next step.
To possess multi-disciplinary skill-sets and be highly adaptable
The age of specialization is gone. Factory workers are being replaced by robots, drivers are soon to be replaced by driverless cars and the internet is slowly (but surely) putting traditional advertising and media in decline.
Technology is replacing any job that is repetitive or at one time called a ‘specialization’. Any position in post-production can soon be replaced by a plugin or a latest ‘easier-to-use’ software.
The new generation of practitioner needs to highly adaptable and possess different skill sets. With the right tools, they can achieve the same quality that used to take more than 5 people, or even 10.
With the right team, it is amazing the quality of work that can be produced.
Build strong partnerships
The supplier mentality needs to be changed to a partnership. Work with clients who value the creativity and the execution in the team.
If the client partnership lasts only because of a cheaper rate, then that is a partnership that will not last. Lose them now, or lose them later. It is only a matter of time.
This is not an evolution. We cannot re-invent ourselves. Change is all that is left.
Where there is decline, there is opportunity.
So who wants to join us on the new ship?