DIGIPOST’s music composer and sound designer Lucia Violino talks about the role of music composition in films and commercial videos.
Can you tell me something about yourself?
I first learned playing violin and piano, when I was 9 years old. From playing music, I gradually moved to composition. I held two degrees in violin and composition at the High Conservatory of Music of Málaga. Later I studied piano and electro-acoustic composition at the University of Music and Performing Arts of Vienna.
After graduation, I started freelancing as an orchestra violinist, a music teacher, a music composer and a sound designer for short films, TV series, video games and web series.
As both a music composer and sound designer, what do you think is the difference between the two jobs?
I don’t think there are many differences between them. Music is an international language allowing people all over the world to communicate. And, sound, in a sense, is also music.
However, when it comes to films, music composition is more about storytelling, reflecting the mood of a specific scene. So, it’s more abstract and freer. Meanwhile, sound reflects a specific action in a specific scene such as opening a door, raining and hitting.
In your opinion, why do we need music composition for commercials?
Although it is common that people use copyrighted music libraries for commercials, I think that practice may compromise the identity of their works.
If you want the best for your works, you have to ask professionals to compose music specific for them. It’s like having a dress tailored for you – you are the one and only person who can wear it beautifully.
However, in order to create a perfect music score for a commercial, it is not easy. Music composers need a good reference and understanding about the product and commercial in question. They also need to bond with everyone involved in the process, including clients and directors, to understand what they want. Open and good communication may help a lot.
Once they know what people are expecting from them, music composers will find slots in the expectations to fit their ideas in. It may sound time-consuming but it’s the best way to find the best solution in post-production industry.